DigiMarCon Europe 2026 organisers have posted an official last-minute change to both the venue and format of the Amsterdam digital marketing, media and advertising conference.

The event was originally advertised for 17 and 18 September at Johan Cruijff ArenA. The update on the homepage says it will no longer take place at the stadium because of an unforeseen contractual issue affecting the original booking.

The new venue is the Holiday Inn Amsterdam Arena Towers Hotel, Rembrandt Room (ground floor), Hoogoorddreef 66A, Building A, 1101 BE Amsterdam, in Amsterdam-Zuidoost. The two-day format has been reduced to a single day: Friday, 18 September 2026.

Organisers say people who bought two-day all-access passes have been emailed about their registration and the change of format. Anyone who has not received the message is asked to check spam or contact the event team.

The conference remains focused on digital marketing, media and advertising, covering emerging technologies, marketing strategy and the relationship between technology and communications. The official site still presents it as an in-person event with an online component.

The change matters most for anyone who planned travel around the original dates and address. Third-party calendars may still show the old listing; the reference remains digimarconeurope.com.

Image: Choinowski, Wikimedia Commons, CC BY-SA 4.0. Holiday Inn Amsterdam Arena Towers, not the DigiMarCon session on 18 September 2026. Cropped to 16:9.

Source consulted: DigiMarCon Europe 2026 — official last-minute venue and format change.